Icotera announces strategic distribution partnership with Euroroute to expand reach in the UK and Ireland
Press release: 16 July 2025
Icotera, a leading European developer and manufacturer of fibre-to-the-home (FTTH) CPE solutions, is pleased to announce a new strategic partnership with Euroroute, a UK-based distributor with extensive experience in providing value-added distribution services to the UK ISP and ALTNET communities.
This partnership marks a significant step in Icotera’s continued expansion in the UK and Ireland. It ensures that local ISPs and network operators gain greater access to Icotera’s high-quality product portfolio, including Wi-Fi routers and access points, fibre termination ONTs, and value-added services.
“Icotera are extremely proud to align with Euroroute and their deep expertise in the UK and Ireland telco market,” said Mark Torrans, VP Sales, UK, Ireland & Benelux at Icotera. “Our goal is to enable Euroroute to go to market with Icotera’s broad and flexible CPE portfolio that caters to a wide variety of technical specifications and commercial needs. From day one, Euroroute also recognised the importance of ESG, which is a core focus at Icotera and embedded in how we operate and deliver value to our partners and customers.”
Gerry Kierce, Managing Director of Euroroute, said “Euroroute are delighted to announce our partnership with Icotera. This exciting development enables Euroroute deliver even further on its strategy of providing high quality CPE to ISPs in the UK and Ireland. Offering Icotera entry-level and high-end devices in conjunction with our cloud ACS and zero-touch fulfilment solutions, gives ISPs a wonderful opportunity to concentrate on their core business while their CPE deployment works away seamlessly in the background.“
The partnership reflects both companies’ commitment to quality, innovation, and long-term collaboration. At Icotera, we believe strong partnerships drive performance, and with Euroroute, we’re well-positioned to support the success of ISPs and ALTNETs throughout the UK and Ireland.
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About Euroroute
Euroroute, founded in 2003 with its HQ in Dublin, has established itself as a key player in providing high quality CPE to the Telecoms sector in Ireland and the UK. The company provides full end-to-end “Zero-Touch” CPE deployment solutions with a focus on reliability, speed, and customer satisfaction. Euroroute has built a strong reputation for delivering tailored solutions to both small and large enterprises. Over the years, the company has been positioning itself as a trusted partner for international CPE brands. Today, operating in both Ireland and in the UK, Euroroute continues to evolve, embracing innovative technologies to streamline operations and provide clients with seamless, cost-effective solutions for CPE deployment, including Cloud ACS, device configuration, order fulfilment and last-mile delivery to homes and businesses nationwide across Ireland and the UK.
Visit Euroroute Network Solutions and Euroroute Logistics
About Icotera
Icotera is a leading European developer and manufacturer of standard-setting FTTH (Fibre to the Home) CPE (customer premises equipment) solutions, including gateways, ONTs, routers, access points, and value-added services.
Icotera’s mission is to empower ISPs and network operators to succeed by delivering outstanding end-user experiences through tailored and high-performing network termination and Wi-Fi solutions driven by the commitment to quality and the environment.
The company headquarters are located in Denmark, while all of R&D and Customer Support operations are throughout Europe. Icotera is a technological leader in the field, and both hardware and software development are produced in-house, guaranteeing their customers the quality they need. With proven ability to adapt quickly and effectively to future technologies, Icotera work closely with their customers to provide them with the required services.
